LRH (Trade Show Event) Essay Example | Topics and Well Written Essays - 750 words

LRH (Trade Show Event) - Essay Example My experience is of paramount importance in steering the success of this event. My aim is to come up with a simple relatively cheap but professionally organized event. This will be a week of familiarizing my self with the company's products. With the help of pat who is very knowledgeable about the products and has been in several trade shows with the company. He has also been handling sales staff. Together we shall come up with with a new revised marketing plan, develop new signs and banners with more attention catching messages and a team of well co-coordinated sales staff. Having familiarized myself with the company's products the next step will be registering as exhibitors with the relevant authorities, this will ensure that we get booth for events day. We shall pay for a more spacious both, a provision that is there on the marketing manager's budget, which will give room for increased displays and presentations. We shall then visit the meteorological department for the weather update so that we can know the kind of clothing our sales team will wear. In this week I will hold the meeting with terry, a brilliant administrative assistant in the marketing department. Having been severally involved in preparation of the events I will seek his knowledge and discuss the duties which will be issuing the take aways and updating presentations. In collaboration with pat, a settl... f trainer, we shall identify a group of six well placed persons to form the marketing team, pat will train the for a period of two weeks as to adequately prepare the for the event. He will train them on good communication skills interacting well with viewers and handling their complaints proffesionary. 2nd week to the event I will embark on the travel arrangement procedures to make sure that my products are delivered to the events city on time, the products will be twenty cartons of books, posters, computers and signs. Due to the short distance to the other city I will use road as my mode of transport. For furniture and equipments I will arrange on how to rent them from the events city. The furniture's will include two tables and for chairs. 4th day to the event Together with the pat and terry we shall travel to that city for both selection. The exhibitors will assign as the space and later issue us with a guide, which contains full information on the show preparation requirements. 2nd day to the event At this day I will confirm whether all products have been delivered at the venue of the show and assesses whether intact. Incase some will be missing I will organize for a rapid replacement to ensure that the sent is not lured. Events day We shall neatly prepare our booth making sure that it is attractive amongst the other booths. The sales team will be strategically located while one one of them will make sure that the stand is lively with the attractive staff who will play their roles as trained. Reference Manfred, M. (2005): Trade Show Management United Nations, commission of Interaction Trade Shows